1. The Speaker - Their focus is the performance. Over time this focus demands perfection. This need for consistency and perfection too often kills authenticity and blocks their credibility.
2. The Educator - Their focus is the information. The information is king. This need for quantity of information creates attention fatigue and disconnects the emotional side of the exchange.
3. The Communicator - Their focus is the transfer. The goal is simply to take what is in the communicator's heart and transfer it to each audience member's mind. Seth Godin says that all communication is a transfer of emotion. Whatever it is you need to accomplish, don't let your need for perfection or a bad case of information overload prevent you from being effective!