The Purpose Must Match the Challenge

All great challenges must be matched with a great purpose.

As a leader, you are probably asking others to give more, do more and be more - to rise to the challenge. Their performance is directly influenced by your ability to develop, frame and sell the purpose behind the challenge.

The Challenge's Purpose

1. Make it personal to them. Not for the company's benefit or your benefit, but for their benefit. Use their language, their stories, and their outcome.

2. Make it simple, especially if you are communicating to a large group. Some of the biggest decisions we make in life are based on the simplest of truths.

3. Make it timely. I am going to be more equipped to give a ton of energy today if it helps me solve a problem or accomplish a goal I have today - not miles down the road.

4. Be Authentic, Believable and Compelling. The mechanics of effective selling (whether it is a machine or a message) include both content and delivery.

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