There are a handful of current authors that I admire above others for their creativity, relevance and focus on discussions that interest me: thinking differently, leadership, marketing and sales. This short list includes Jeffrey Gitomer (sales guru), Marcus Buckingham (leadership guru), Malcolm Gladwell (thought guru), John Maxwell (leadership guru), Marshall Goldsmith (leadership guru) and, the marketing guru himself, Seth Godin. Google any of these guys' names and do some reading of their stuff. And click on the following link and download Seth's new manifesto on ChangeThis about his new book The Dip...
Seth's Dip Manifesto
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