Innovative: SCAMPER for more ideas

Next time you and your team need to break out of the mold and create new, fresh and deeper ideas for an existing project, follow this formula...

S - What can you substitute?

C - What can you combine?

A - What can you adapt?

M - What can you magnify, miniaturize or multiply?

P - What can you put to other uses?

E - What else? Who else? Where else?

R - Can you rearrange or reverse?

Remember, risk always comes before value. Making these changes will require guts and a core belief that you can and should create something exceptional out of something good.

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