Fostering Relationships: 25 Cent Fundraising

Let's say you agree to give $.25 to a friend so they can buy a soda. What can the dynamics of that simple transaction teach us about effective fundraising?

1. He asked. Seems simple, but how much money has your organization lost simply because you haven't asked for it.

2. He asked for exactly $.25. You don't want to limit what people could possibly give, but it helped your transaction tremendously when he said he only needed a quarter. An unclear amount expectation can be a big wall.

3. He is a friend. Your relationship with your buddy applied the grease that made the transaction run quicker, smoother and with very little friction.

4. He had a very specific need. You knew exactly where your money would go.

5. You could relate with his need. Your friend was thirsty; a state of being you have been many times. This personal experience allowed you to sympathize for him and made it more likely for you to give.

6. You had the quarter on you and could hand it to him. This is about logistics. Dealing with if your potential givers will give is important and so is can your potential givers give?

7. You trusted he would use the $.25 to actually buy a coke. Why should your target market trust you? How have you built this trust? How will you continue to foster trust?

Master these dynamics and you are on your way to knowing how to get people to give you and your cause money.

Processing Questions for PLI Curriculum Teachers/Trainers:

1. Who have you been forgetting to ask?

2. What amount do you need or are looking for?

3. What are some ways that you can begin to build relationships with potential sponsors?

4. What value can you add to this relationship with your potential sponsors?

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