Service Minded: The 7-Iron Principle

This is part of a series highlighting the 12 Excellent Service Principles.

7-iron Principle
Excellent service is elemental.

A few years ago a neighbor of mine was having trouble learning to play golf. He was trying to learn how to hit every club on the driving range. I told him to take two weeks and only practice with two clubs:

  • The putter - because half of your score comes from putting.
  • The 7-iron - because it is relatively easy to hit and the basic golf swing is a 7-iron swing with either a longer or shorter club in your hand.
He came back a week later and was ecstatic with his immediate success. Teaching the muscles to hit a 7-iron 150 yards and straight is an effective method for any beginning golfer to get a fast start to mastering other clubs and, at some point, the game of golf. 

Great customer service is the 7-iron of success in any organization that deals heavily with people. Once those lessons are learned and mastered, many other keys to greatness (teamwork, creativity, problem solving, etc.) have a fighting chance to grow and flourish.

Up next, The Chicken Little Principle - Emphasize the Positive...

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