Service Minded: The Tony Bennett Principle

This is part of a series highlighting the 12 Excellent Service Principles.

The Tony Bennett Principle
Have a veteran's expertise and a novice's energy.

A common affliction in the world of dealing with customers is atrophy of the attitude. We used to be excited to see customers, but with age/time/experience/challenges/etc. comes a dampened enthusiasm for work and customer interaction. The great standards singer, Tony Bennett, was once asked how he continually gives great performances after years of singing the same songs. He says that even though he has sung I Left My Heart in San Francisco thousands of times live, he imagines (and knows for a fact) that many of his audience members have never seen him sing it live. This allows him to have the energy and presence of a novice even though he has the years and expertise of a veteran. Apply Tony's lesson to your world and treat the 4,056th customer with the same spark and freshness you gave to the first.

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