1. Being genuinely enthusiastic about the organization herself (and most everything going on in her life). This pulls the students in and creates energy within the individuals and within the organization.
2. Encouraging her peers to help the organization in small ways. This creates obligation and an opportunity for her peers to have meaning in their life by serving.
3. She makes it "ok" to be a part of the group (which is a community college, business organization for the students that has not had a popular reputation). This social connectiveness meets a huge need they have in their life (that they would fill anyway somewhere else).